Makeup should make
you feel good inside
At Naomi Sadé London we are committed to making a change within the beauty community. We do not use harmful ingredients and only use ethically sourced ingredients. Some popular raw materials that have been found in some personal care and beauty products today have been a source of controversy over the methods used to source them. Many of these ingredients are found beneath the ground with child labourers in developing countries often used to enter mines and extract these raw materials.
Naomi Sadé London is committed to ensuring that our ingredients are sustainably and ethically sourced and we promise to maintain this commitment.
At Naomi Sadé London we believe in inclusivity and doing what is right within the world of beauty. We have made a commitment to maintaining a full range of vegan and cruelty free cosmetics as we grow and expand our range of products. Naomi Sadé London is an official member of PETA's Global Beauty Without Bunnies Programme, we are Global Animal Test-Free and Vegan approved. This approval means our products are 100% cruelty free & contain zero percent animal derived ingredients from product to packaging. To find out more visit https://crueltyfree.peta.org/company/naomi-sade-london/ to find out more.
Naomi Sadé London is for all and was created with this in mind. Our mission is to meet the desire for great quality makeup that is guilt free and fully inclusive. Designed and created by Naomi, a woman of colour with big dreams and a passion for makeup. Our products are truly created for all, with a strong understanding of deeper skin. Read on to meet Naomi and learn how Naomi Sadé London was created!
Meet Our Founder: Naomi Sade
Naomi is a makeup artist with several years of managerial experience specialising in the beauty industry, starting out as a freelance artist after obtaining her Business Economics Degree. Naomi has worked for twelve of the most iconic beauty houses across London including Bobbi Brown, Crème de la Mer, Estée Lauder, Lancôme, Tom Ford and Urban Decay to name a few. Naomi worked for these brands within flagship stores such as Selfridges, Fenwick, Peter Jones and more and also worked on Carnaby Street famously known as London's beauty hub. To read more about the founder see the article on Forbes.
Creators of the Bronze Lookbook®
Naomi discovered that there is an underserved makeup community. Many of the brands failed to introduce fully inclusive makeup across all categories which truly complimented all complexions at affordable prices.
The Bronze Lookbook was created after Naomi noticed that the most requested look as a MUA was a bronze smokey eye. But she had not found a palette she could use on all her clients or herself which was vegan, cruelty free, highly pigmented and rich enough to compliment every skin tone at an affordable price.
After many months of expert design and testing the Bronze Lookbook was created and Naomi Sadé London was born. With many more ideas in the process of creation Naomi is set on expanding the range across all categories, so be sure to watch this space!